Website traffic is the backbone of any online business and has a huge influence on the success of your business. SEO and Paid Marketing (PPC, CPC) are two different methods that can be used to generate traffic for your website.
Both are effective methods to bring more visitors to a website but most marketers prefer SEO over PPC due to the reason below:
SEO (organic traffic) is comparatively higher than PPC traffic so if you work on ranking your website on the top of the search results page, you will get much more quality traffic than with paid clicks. With regards to the above approach, you can get 24*7 traffic flowing on your website without paying for anything.
Getting to the first page of the search results doesn’t happen overnight or in a day or even a week. It takes time and patience to continuously work in the direction to get listed on the top. But, once you reach there, you will get sustained and consistent traffic. And if you maintain your SEO campaigns and improve results, you can be on the top and sow the seeds of success.
An authoritative website is an established resource center for a particular niche and the go-to point for members of that niche. The best possible way to make your website authoritative is by consistently generating traffic on it and building recognition in the online market. With smart SEO planning, you can achieve this and dominate the market.
If you have any plans to sell your website in the future, it is important to increase its value. And the factors which lead to increasing a website value are:
All of these factors are attainable with SEO than other paid online advertising programs.
Your long-term web marketing strategy should always include search engine optimization. SEO brings you qualified leads and this is the topmost advantage associated with it. In fact, statistics show that many users have undertaken training to overlook PPC entirely when browsing the web or searching on Google.
SEO is not about Free clicks but is the tremendous amount of work and toil involved in building and promoting unique content which takes a great deal of time, dedication, and hard work.