How To Win Customers And Influence Clients With Social Media Marketing For Loan Signing Agents.

How To Win Customers And Influence Clients With Social Media Marketing For Loan Signing Agents.

If you’re working in mobile notary businesses you’re crazy busy. You need to prioritize your time and focus on the social media marketing platforms that make sense. Facebook is a no-brainer and remains a staple of marketing for loan signing agents. Facebook ads allow you to directly target demographics and users who have shown specific interest in real estate. Facebook is a great platform for loan signing agents to leverage.

4 Key Social Media Marketing Tactics

I’ve developed a 4 step process that will help you master social media marketing. This process will aid you in transforming your business and using social media marketing to acquire new customers. Let’s start with…

 

Step 1: Collect data about your leads.

Know what properties or your clients are looking to buy or sell and this will help you form a strategy. I collect as much information as possible about my clients. Most real estate agents collect a limited amount of information about their clients. Let me see if I can improve on that.

I follow my clients on Facebook, Snapchat and Instagram. My clients don’t have a Gmail account and don’t use any email program on a regular basis. If you’re like most people, you probably don’t use social media in an effort to avoid corporate branding.

 

  • Facebook Ads
  • Twitter Ads
  • LinkedIn Ads
  • Linkedin Ads
  • Youtube Ads
  • Local Business Owners

Creating a Content Strategy

A content strategy is a set of methods, processes, and practices used to produce, publish, promote and publish information that addresses a specific topic. Content strategy can be broken down into two simple buckets: internal and external. Internal is content that is generated internally to sell your services. Internal content would be a blog or any other form of website content on your website. External content would be content that is generated externally to sell your services. External content would be an ad that you created or a real estate ad that you placed in a local paper.

 

External content is a great place to place your time and money. Not only can you gain traffic, but you can also get paid for your efforts.

 

YouTube Marketing

YouTube continues to grow. The more people are on YouTube the more potential clients they can attract. YouTube marketing is a great way to leverage your social media presence to build your reputation and connect with potential clients.

Getting the most traction is up to you. Just keep these things in mind when marketing your business.

Focus on video marketing. Even if you’re on Facebook you can add a video to your page to drive leads.

Inform prospective customers about how you help. Add a simple description and make sure you keep it short and concise.

Share success stories. Customers love to see how other people in your industry make money.

Use live streaming as a way to build relationships and connect with prospective clients.

Have an engaging, consistent voice.

LinkedIn Marketing

LinkedIn marketing is a great platform to reach current clients and prospective customers.

How To Win Clients And Influence Clients With LinkedIn Marketing For Loan Signing Agents.

Google AdWords

Building on the success of Facebook, Google has launched Google AdWords.

Your ad will appear in the SERPs of Google as well as some other search engine platforms. Facebook ads tend to get a higher click-through rate, but Google ads have better targeting options and reach.

 

Because Facebook works across multiple devices, is mobile-only, and has a great user interface, it is considered a must for loan signing agents.

Twitter Marketing.

Twitter is still a great way to promote new products and hire new employees. It’s an incredibly tight-knit group of people who feel like family. The community of loan signing agents is large and growing. As an agent, I keep my Facebook and Twitter profiles super basic. But I always show my followers some sort of preview of what I’m working on and send out plenty of tweets, even if I’m getting ready to promote a new article or a blog post.

Facebook Followers Are Not Worth Much.

Like other social media marketing platforms, Facebook is a one-size-fits-all strategy. While reach and conversions can be maximized by increasing the percentage of your followers, Facebook followers do not generate a return on investment.

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