You spent hours researching a company where you could fit in and grow. You found the perfect one. You’ve even taken time to learn about the best marketing strategies for that industry. Now, it’s time to promote your business. But, what are some of the best ways to market a notary business? 1) Be consistent and professional 2) Make sure you have a logo and brand identity 3) Be social-media-savvy 4) Get out there: Have events with clients, attend conferences, and network with other professionals in your field 5) Offer top-notch customer service
You are ready to find your way into the world of marketing. Don’t let a lack of money stop you from setting up your marketing campaign. The key to having the best marketing strategy is to have the right resources. Which tools should I use? The people behind this top-notch marketing strategy service, ProSyndicate, are working with people of all kinds and all areas of business. You will need a great toolkit to help you market your business. You have to invest a great deal of time and money in marketing, especially if you want to make a living doing what you love. There are many ways to get started. The initial part involves evaluating your goals, target market, and what you want to gain from the marketing campaign. Then, you need a clear marketing plan.
How you market a notary business is about more than just finding the right business online and making sure you build a solid foundation with marketing and customer service. Businesses that want to achieve long-term success need to be consistent and professional. You also need to put your best foot forward when it comes to your branding and using technology to market your company. 1) Be consistent and professional When you are building your company and getting your brand established, you need to be consistent. You can’t blast your social media accounts about how wonderful you are all the time because then people will come to your site only for a good feeling and not the opportunity to buy.
1) Be consistent Set a tone of professionalism with a logo, branding, and business cards to be consistent with their branding. 2) Make sure you have a website where your clients can do business with you. 3) Hold an annual networking event that is fun and builds a sense of community. Plan for it months in advance and invite all clients. 4) Continue to offer free services to anyone who needs to get their documents notarized.
Social media is now a necessity for marketing notary businesses and needs to be used to its full potential. Podcasts If you’ve got your podcasts up and running, don’t stop there. Have a regularly scheduled episode with a caller. Use Facebook Live to have a call in your field so clients can ask questions and get answers to their questions. Run contests to see who can get the most Facebook likes for your account. Have a strategy for your videos, and post them daily. Use your social media profiles to get yourself known and get people to know your brand. Use Facebook Business Pages for a “real” version of your business. Videos Videos are getting more attention, and they can be used to advertise, promote your brand, and raise money for causes.
As the owner of a non-attorney professional, customer service is key to your success. Make sure you have an open-door policy. If a client can’t get a service you’ve done, let them know that. If you have a few seconds, take a quick call and help them. If you have a few minutes, pick up the phone and help them. Then, make sure you follow up. These are the times you’ll find out if clients liked your service or if you have something else to offer to them.
Launching a notary business isn’t easy, but it doesn’t have to be scary. By following these four simple steps, you’ll be on your way to the best year of your life, a thriving career, and, hopefully, a nice little profit. About Brian Derow Brian Derow is a professional speaker and has spoken to thousands of professional clients worldwide on how to increase sales and effectively market their brand. Brian’s presentation, "8 Proven Tactics for Growth and Success" is one of the most popular presentation-based programs to help professionals thrive in today's marketplace.