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Marketing Materials for Notaries: Why You Need Them - The Notary Institution

notary marketing tips Feb 05, 2022

9 Essential Notary Marketing Materials You Must Have in 2022


With the right Marketing Materials, notaries can stand out from the crowd and generate more loan closings and general notary work.

Marketing materials, such as brochures and websites, are a great way to showcase your notary services. Notaries will choose what type of marketing material best suits their needs – but the most important thing is that it’s effective in capturing potential clients' attention. Whether you have a sleek design or a more traditional style – there’s something out there for every notary looking to make an impression.


 A Strong Notary Website

Before you start printing out flyers and mailers, take a look at your website. Many people head online when they're searching for a notary public. Without a strong website, you're already missing out on leads!

Obtain a good domain name

Your domain name, also known as your website address, is often the entry point to your...

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Five Reasons Why SEO Is Better Than Paid Online Marketing

notary marketing tips Oct 19, 2021

Website traffic is the backbone of any online business and has a huge influence on the success of your business. SEO and Paid Marketing (PPC, CPC) are two different methods that can be used to generate traffic for your website.

Both are effective methods to bring more visitors to a website but most marketers prefer SEO over PPC due to the reason below:

  1.  SEO traffic is free and has more than PPC

SEO (organic traffic) is comparatively higher than PPC traffic so if you work on ranking your website on the top of the search results page, you will get much more quality traffic than with paid clicks. With regards to the above approach, you can get 24*7 traffic flowing on your website without paying for anything.


  1.  SEO generates consistent results

Getting to the first page of the search results doesn’t happen overnight or in a day or even a week. It takes time and patience to continuously work in the direction to get listed on the top. But, once you reach there,...

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The Basics of Marketing General Notary Work Services

notary marketing tips Oct 14, 2021

The Basics of Marketing General Notary Work Services: How to Find and Keep Your Clients


Marketing General Notary Work Services is important to the success of your business. Marketing is what you do in order to get potential customers to use you for notary services . It consists of advertising, public relations, and other activities that determine how people perceive your company. Marketing General Notary Work Services does not need to be difficult if you have the right knowledge about this marketing process.


Here are some marketing tips for beginners:


1. Create a marketing plan - A marketing plan will guide you on what needs to be done for your marketing efforts.

2. Find out who your target market is - You should conduct research before deciding on which type of marketing strategies to use for your company's marketing campaign because there are different strategies that might work

Marketing General Notary Work Services

Figure out why your clients need your...

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Simple Steps to Building a Notary Website: A How-To Guide for Newbies

notary marketing tips Oct 14, 2021

Simple Steps to Building a Notary  Website: A How-To Guide for Newbies

Your notary website is the front door to your business. It's how potential customers will learn about you, what you do, and how they can find out more about your notary services. It's also a way for l you to showcase the best of your business with customer testimonials, images of work in progress or finished pieces, etc. The first step is finding a domain name " that makes sense for you and your company. The next step is creating a website design that not only looks professional but also conveys the vision of what you're trying to sell. Finally, it needs to be functional. Once it's up and running, you need to make sure that people are able to contact you easily, either through an email form on the website or


Buy Domain Name

Once you've decided on a notary business name, its domain name is up next. You don't want a boring business name – one that's boring and generic will not set you apart and...

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Top SEO Myths Notary Public with a Mobile Notary Business

notary marketing tips Oct 12, 2021

SEO For Notaries

SEO is the process of improvising website traffic through organic search engine results. Search engine algorithms have changed in recent years, so old-school methods like keyword stuffing will no longer work for high rankings.

SEO Changes really quickly and if you are not a full-time digital marketer, it can be cumbersome to keep up. Due to extreme changes in the short span of time, many old SEO methods are still floating on the web which is actually fruitless.

It’s very common for entrepreneurs to have a few misconceptions about SEO that will potentially harm their website’s ranking.

Let’s uncover Top SEO myths that you need to avoid.

Keyword Stuffing can Boost Search Traffic

Keyword stuffing is the repeated use of the same keyword to improve website ranking. Google is no longer giving many benefits to the web pages that perform keyword stuffing, all thanks to its Latest Hummingbird Update.

If you are still living under the illusion that you can...

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How to Pick a Good Domain Name: Best Practices for Notary Websites

notary marketing tips Oct 12, 2021

How to pick an effective domain name for your notary website?

"When selecting a domain name for your mobile notary website, it is important to make sure that it is both distinctive and memorable."


1. Make it short and easy to memorize
It is recommended to use short and simple domain names for your website to avoid the chances of mistyping or remembering it. Complex domain names often lead to forgetting and missing it for any future deeds.
The ideal length of a domain name is 8 characters and so you should fit it near this range.

2. Avoid using numbers or symbols

Avoid using any numbers of symbols in the domain name. In cases where numbers are used, it becomes difficult for a user to judge if the numeral would be spelled or typed as a digit.

For example, should be avoided as it can lead to confusion while spelling it as seven-star luxury or 7starluxuary.

Similarly, in the case of symbols, they are often misplaced or missed leading to other confusions.

3. Use...

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Notaries, You Don’t Needy a Flashy Website If You Want Show UP Google

notary marketing tips Oct 12, 2021

"You don't need a flashy website to be found on Google"

Graphics are a good way to get your website noticed and help with SEO. However, if they're flash-based, it will have the opposite effect of your primary goal of getting more traffic and driving more sales.

The websites which are done in Flash can put you in trouble because of the following reasons:

1. It makes your Website Slow
While using Flash adorns the website’s appearance, at the same time it increases the page loading time. Because of the Flash animations, even high-speed Internet users face difficulty in accessing websites due to the delay in webpage loading. Mostly this frustrates the users, and thus they consider leaving your site, opting for the less flashy one built-in HTML instead.

2. Google does not recommend Flash
Search Engines never encourage the use of Flash on your websites; instead, Google avoids the websites that use Flash. Search Engines never index your sites because they do not understand Flash or any...

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Notary Loan Signing Agent Training

The Notary Institution is creating a new and improved online notary loan signing agent course training.